February 13, 2024
More and more people are becoming aware that marriage is an overprescribed path to a good life. An observation reflected in rapidly changing demographics. One-hundred and twenty-eight million American adults are unmarried, and 25% of Millennials are projected to never marry.
It’s time for a new playbook.
New Book - Available Now
the single person’s guide to a remarkable life.
In a world where most people get married, where do you turn for advice if you don’t want to settle down — for now or forever?
Peter McGraw is concerned about his students and has been writing open letters to them. In this Solo Thoughts episode, he reads those letters...
Peter McGraw is concerned about his students and has been writing open letters to them. In this Solo Thoughts episode, he reads those letters...
In the second episode on the series on aging, retiring, and dying single, Peter McGraw talks to William J. Kole (aka Bill Kole), author...
In the second episode on the series on aging, retiring, and dying single, Peter McGraw talks to William J. Kole (aka Bill Kole), author...
Media
In 18th century France, salons were private gatherings to discuss and debate politics and the emerging sciences. Salons spread throughout Europe and evolved to include music, poetry, and discussions of art, literature and aesthetics.
The Solo Salon is McGraw’s modern-day interpretation of these events—focusing on proud singles. More than a networking event or singles mixer, The Solo Salon brings together people who are unapologetically unattached to connect, learn, and be entertained.
Singles make up nearly half of customers and employees in the United States. Yet, they are often overlooked by organizations who are too focused on families.
Using science, case studies, and surveys to reveal the distinct wants, needs, values, and lifestyles of singles, Peter McGraw reveals the opportunities of the singles’ market.
Dr. Peter McGraw—a behavioral economist, business professor, and bachelor—knows singles and how they think, feel, and behave. His research provides managers, marketers, entrepreneurs, and sales people unique insights into this potential market. By understanding this huge, diverse group provides organizations opportunities to escape the competition.
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