Meet the Board of Evaluators for my Consumer Behavior Class

Fairness in grading is important. In order to improve the validity of my grading, I have invited members of the Denver/Boulder business community to serve on a “Board of Evaluators” for my consumer behavior class. Later this semester, students will be creating short YouTube presentation on branding. The board will watch the videos and dispense […]

This Semester’s Clashtag: #leedsmktg

My consumer behavior and evening MBA courses (and Lawrence Williams’s advertising class) are going to share a “Clashtag” on the Twitter: #leedsmktg Class + Hashtag = Clashtag. Get it? I asked a former student, Linds Panther (@lindspanther), to write about why business students should be on the Twitter: Guest (re) post by Linds Panther: Why […]