The Boulder Bookstore likes the Humor Code

Tonight, Joel Warner and I are headed to the Boulder (Bubble) for an event at the Boulder Bookstore on Pearl Street. We will be talking about our adventures, with a little help from comedians Kristin Rand and Troy Walker. 7:30 pm, Tuesday September 16th. Boulder Bookstore; 11th and Pearl Street Vouchers to attend are $5 […]

The Humor Code comes to SLC

The Humor Code comes to SLC

Salt Lake City friends, I am giving a talk tomorrow (9/11) at 7:00 pm at Westminster College’s Vieve Gore Concert Hall (which, evidently, is in the Emma Eccles Jones Conservatory). The event is free. Because the event will be held on the anniversary of the 9/11 terrorist attacks, I will be talking about The Onion’s […]

Using the benign violation theory to make funny videos

Using the benign violation theory to make funny videos

Lisa Lacy at ClickZ recently wrote an article about making humorous videos. In it, Caleb Hanson of Rapt Media says he finds the benign violation theory to be a useful model: Humor is a potentially powerful weapon in a brand’s arsenal, but they must be savvy when they wield it in video form. That means […]

Stop watching football

Stop watching football

Training camp has open, and you have likely been inundated with media reports about preseason games, injuries, and teams with championship aspirations. Though, you are likely seeing more reports than I am – because I have stopped caring about football. I first wrote about this topic a couple years ago, when I did a cost-benefit […]