Adam Grant, best-selling author of Give and Take, recently published his list of “The 12 Business Books to Read in 2012.” He was kind enough to put the Humor Code on the list, but this post isn’t about that. It is about the five books on the list that I am most excited about. In […]
I formed a “Board of Evaluators” for the consumer behavior course I teach at the Leeds School of Business. The BOE, as I like to call them, were tasked with evaluating two minute pitches that the students put on YouTube. The class was told that the BOE would be acting as an investor group when […]
Guest post today. As you may know, I created a Clashtag (#m3250) for my consumer behavior course and required the undergraduate students to use it. I recently gave them a “reflection” assignment: Think about your experience on Twitter this semester and consider how it relates to creating and communicating value (i.e., good marketing). Your task […]
The Humor Code has a new website. Do you love it? Do you hate? We are looking for feedback to make it better. About the book: Part road-trip comedy and part social science experiment, a scientist and a journalist detail their epic quest to discover the secret behind what makes things funny. Dr. Peter McGraw, […]
Reposted from last year’s popular post. How have you had friends or family meet a Hollywood actor and marvel at how short he is in real life? (This phenomenon seems to happen more often with males than females, so I will limit the discussion to male actors.) My friend, @markferne, had this experience recently: Now, […]
The next time you check into a hotel, I suggest you check for bed bugs. What do you do if you find evidence of bed bugs? A) Grab your bag. B) Go to the front desk. C) Tell an associate that your room has bed bugs. D) Enjoy an upgraded room.
Guest post today. I assigned the Innovator’s Dilemma to my undergraduate Consumer Behavior class. I also gave them an assignment: Write a blog post that describes the important takeaway messages from the Innovator’s Dilemma for A) managers and B) entrepreneurs. (Hint: those conclusions are different.) Motivate your message with an example of a disruptive technology […]
Have you been to a haunted house recently? There are two kinds of comedy associated with haunted houses: You observe people being scared and then laughing about it. You laugh at people’s reactions to being scared. Both seem to be happening here. Check out more here. Alf Lamont, a friend and supporter of the Humor […]
