Dr. Peter McGraw is an expert in the interdisciplinary field of judgment, emotion, and choice. He is an Associate Professor of Marketing and Psychology at the Leeds School of Business at the University of Colorado Boulder, where he directs the Humor Research Lab (HuRL) and co-directs the Moral Research Lab (MoRL).
McGraw received his Ph.D. in psychology from The Ohio State University and completed his postdoctoral training at Princeton University’s Woodrow Wilson School of Public Policy. Peter’s research interests include consumer psychology, moral psychology, emotions, and behavioral economics. He teaches courses in consumer behavior, decision making, and advertising.
Currently, he is participating in a worldwide expedition to examine the science of comedy. Learn more about it at HumorCode.com.