By Peter McGraw on February 26, 2014
Repost of one of my first and most popular blogs ever. [In 2010] at Ignite Boulder, Joel Gratz (@gratzo), a famous Boulder meteorologist and creator of weather websites for winter sports enthusiasts (coloradopowderforecast.com) and summer sports enthusiasts (dontgetzapped.com), gave a talk, “Hire a Meteorologist, Not a Stock Broker.” He argued that meteorologists are more accurate […]
By Peter McGraw on February 5, 2014
Last semester, the Head Honcho of White Girl Salsa, Julie Nirvelli, gave a great talk in my class. Her salsa is outstanding — and she has a brand that stands out in the marketplace. After class, I asked Julie: Which is more important: White Girl Salsa’s recipe or branding?