C.V.

Emotion

Shtick to Business is available for pre-order on Amazon

I am pleased to announce that (unlike toilet paper) my new book -Shtick to Business –  is available for pre-order on the Amazon. What do comedians know about killing it in business? Just ask a behavioral economist (i.e., me) who teaches MBAs by day and decodes comedy by night. Dr.

Read More »

Beyond advertising: Marketing research on humor and consumer goals

The Journal of Consumer Research is publishing a paper that I wrote with Caleb Warren (University of Arizona) and Adam Barsky (University of Melbourne). We look beyond advertising research at ways humor has important effects on people’s lives. The abstract: Humor, Comedy, and Consumer Behavior Consumers regularly experience humor while

Read More »

Leeds Business Insights comes to Denver (11/7)

Quick post: Last chance to RSVP for Leeds Business Insights event down in Denver tomorrow night (11/17/2017). Innovative research for real-world impact Leeds Business Insights is a series of speaking and networking engagements featuring today’s groundbreaking research that shapes tomorrow’s workplace. Come engage with your fellow alumni and our world-renowned faculty

Read More »

Are “K” sounds funny?

      Comedians often believe that words with a “k” sounds makes things funnier. Just google “K sound comedy,” and you will see lots of posts about it. Grammar Girl even dedicated a post to it: The humor potential of the letter ‘k’ has been part of comic lore

Read More »

Which of these talks do you prefer?

I am developing more applied professional talks that translate humor research into actionable takeaways for a business audience. Which of you these two talks would you be more interested in hearing? What’s so Funny about Business: Six Ways that Humor Benefits Your Career. Work does not have to be the

Read More »

I take it back.

After my last sabbatical, I reported in a blog post what might be my post-Humor Code life might look like. I am now taking back one of the plans that I presented in the report: 3) Draw on the benign violation theory and related behavioral science research to examine how we

Read More »

Another Benign Violation: Roast Me

Being publicly degraded is distressing.  However, a popular subreddit on Reddit, /r/roastme, is populated by people asking to get roasted by  strangers. The results are… pretty funny. actually: The Benign Violation Theory helps explain what makes this process so funny. Humor arises when something is wrong yet okay, threatening yet safe,

Read More »
Podcast - I'm Not Joking

Curtain Call

  Welcome to the final episode of I’M NOT JOKING. Comedian JD Lopez returns from Episode 1 to debrief and reflect on Peter’s experience building

Listen to Episode »