C.V.

Humor

(Foolishly) Launching My Book Today

Am I launching my book at the worst possible time? I don’t know, but it is ready to go. Good people, Wishing you the best during these turbulent times. I am trying to live my life as normally as I can during abnormal times. I write this from the desert

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I’m Not Joking – The Podcast

I’ve launched a podcast that looks at the lives of comedians, improvisers, comedy writers, and other funny people from business, science, and the arts. It has been a lot of fun. I am launching five podcasts this week and will follow up with one every Wednesday. This week: JD Lopez:

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New research on humor in the workplace

Benign violation theory sighting in forthcoming research by Sam Yam and colleagues. Here is an article about it. What I like about this work is that it highlights both the risks and rewards of being funny at work: A leader who issues a steady drumbeat of ‘benign violations’ through his

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Beyond advertising: Marketing research on humor and consumer goals

The Journal of Consumer Research is publishing a paper that I wrote with Caleb Warren (University of Arizona) and Adam Barsky (University of Melbourne). We look beyond advertising research at ways humor has important effects on people’s lives. The abstract: Humor, Comedy, and Consumer Behavior Consumers regularly experience humor while

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Pitch Lab comes to the Leeds School of Business

The robots are coming. With that in mind, I have been incorporating communication, creativity, and charisma lessons into my marketing management course. Students are going to need those skills during the fourth industrial revolution. The Leeds School recently covered a comedy-inspired “pitch lab” that I recently hosted.  Here is an

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Podcast - I'm Not Joking

Curtain Call

  Welcome to the final episode of I’M NOT JOKING. Comedian JD Lopez returns from Episode 1 to debrief and reflect on Peter’s experience building

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