C.V.

Tag: marketing

Pro- or Anti-Valentine’s Day?

Subscribe I was recently quoted in a  New York Times article exploring the increasing demand for anti-Valentine’s Day activities. The author, Isabella Kwai, highlights how the holiday, while still focused on romantic relationships, has expanded to be more inclusive of non-traditional relationships and single people. However, some singles and non-romantics actively shun the holiday, participating […]

Rethinking Valentine’s Day Promotions: IKEA’s Missed Opportunity

Subscribe Valentine’s Day, which traditionally celebrates romantic love, stands as a cultural hallmark that celebrates romantic love in its most traditional sense. Historically, businesses seize the day to target couples with promotions and products. Yet, as societal norms evolve and the number of single adults rise globally, there is an opportunity  to reimagine Valentine’s Day. […]

The Business Case for Singles: Q & A

The Business Case for Singles: Q & A Subscribe to Single Insights: The Science of Solos Single Insights: The Science of Solos, is a resource for entrepreneurs, marketers, managers, sales people, and human resource professionals who are looking for ways to escape the competition. I was recently interviewed by Amanda Kramer in my role as […]

Business Insights From The Science Of Singles

Business Insights From The Science Of Singles SOLO 115 | Singles

  Peter McGraw doesn’t talk much about his life as a business school professor, but in this episode, he speaks to Amanda Kramer in his role as a professor and advocate for singles. This taping is part of the Leeds Business Insights podcast at the CU Boulder Leeds School of Business. They discuss familiar topics, […]

Alone Not at Home: What do Singles do Alone in Public?

By Peter McGraw Subscribe to Single Insights: The Science of Solos How many people go out in public alone—to enjoy a cappuccino, go to the movies, or even attend a concert? To answer that question, I surveyed single and married Americans (N = 254), asking them about their lone participation in 25 public activities. Most […]

Singles are Fueling the World’s Biggest Day of eCommerce

Singles are Fueling the World’s Biggest Day of eCommerce By Peter McGraw Subscribe to Single Insights What started as a small celebration of single living at a Chinese university has turned into a global demonstration of the buying power of singles. Partnered people have Valentine’s Day and New Year’s Eve, and families have pretty much […]

Introducing Single Insights: The Science of Solos

Subscribe to Single Insights Organizations are fixated on families—targeting them with products and promotions. By doing so, however, these organizations end up fighting for the same customers. Yet, there is another market—one that is overlooked and undervalued. They are the one hundred and twenty-eight million adults in the United States who are unmarried—nearly 50% of […]

Getting A Good Deal with Donnie Lichtenstein

Getting A Good Deal with Donnie Lichtenstein

  Donnie Lichtenstein is one of Pete’s senior colleagues at the University of Colorado’s Leeds School of Business. He attended the University of Alabama for his undergraduate degree in Marketing and received his PhD from the University of South Carolina. He was an assistant professor at LSU prior to joining CU, where he has been […]