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By Peter McGraw on December 29, 2010
Probably.. I recently met Louis C.K. backstage before a stand-up performance (documented in this post). One striking observation was his demeanor during the performance was much more appealing than during the interview. Why? A large literature in psychology finds that people are strongly influenced by situational rather than dispositional consideration, and in that regard, he […]
By Peter McGraw on December 22, 2010
Kit, co-owner of the Boulder cafe Atlas Purveyors (@atlaspurveyors), is helping me run an experiment. We want to sell this rubber chicken: How would you do it? Tell us: ____ Lower the price (e.g., only $.50) ____ Raise the price (e.g., only $5) ____ Make it scarce (e.g., last one!) ____ Highlight its benefits (e.g., […]
By Peter McGraw on December 21, 2010
[Tuesday is the new Wednesday. This post is going up one day early.] . Carmel Hagen (@carmelelise) recently gave a guest lecture in my Consumer Behavior class. Carmel’s expertise is in the area of social media and branding. She is also a pretty cool gal. After her talk, I asked her when brands should ask […]
By Peter McGraw on December 16, 2010
Although they won’t win this contest, the Big Ten Athletic Conference has created an appallingly bad new logo and coupled it with appallingly bad names for their new divisions. Q: How could they have avoided this debacle? A: Combine art and science by hiring a good designer and market researcher.
Posted in Consumer Psych
By Peter McGraw on December 15, 2010
Comedian, actor, writer, and producer, Louis C.K, recently performed his stand-up act at the Paramount Theater in Denver, CO. I pulled a few strings and managed to speak with him before his performance. How Louis C.K. felt about my questions. . In previous posts (here and here) I addressed why understanding humor is important. Despite […]