In a recent post, I discussed how airlines have lengthened the amount of time they say your flight will take. As a result, our flight appears to be on time (or not terribly late) even though the actual flight time remains the same. After we discussed the practice in class, a student, Ben King, sent […]
George Newman, a post doc at the Yale School of Management, recently gave a talk at the Leeds School of Business. He and I had a chance to chat about his research, and I asked him about a paper that he published recently. The paper is related to the notion that death bed (aka end-of-life) […]
I recently wrote a post about a market research company, NeuroFocus, that specializes in neuromarketing techniques. I questioned the strength of the methodology they used to support a claim that neuoro-imaging helped improved the sales of a magazine. Well, not to pick on NeuroFocus, but I wonder if they are over-claiming again. In a press […]
The subject of Extra Sensory Perception (ESP) came up in my class recently. According to a 2001 Gallup Poll, about 50% of the U.S. population believe in ESP. Few of my students were willing to admit publicly that they believe they can predict the future. Nonetheless, we had a spirited conversation about how to figure […]
Jillian Lakritz of Sandbox Collaborative recently gave a guest lecture in my Consumer Behavior class. Jillian is an expert in consumer insight research, branding, and product innovation. I asked her whether market researchers should pay consumers for their opinions. Her answer: What is noteworthy about Jillian’s answer is that she acknowledges the importance of authenticity. […]
Which of the following “luxury” items do you want to learn how to buy? A) Rare wines B) Helicopters C) Face lifts D) Estate jewelry E) Vintage cars F) Investment handbags Well, you can learn how to purchase all of the in this week’s Wall Street Journal magazine. The most intriguing “how to” is a […]
Co-authored with Dan Bartels A small Church in Gainesville, FL recently planned to burn Qurans as part of a protest against “the radical element of Islam.” The burning was to be conducted on September 11, 2010. In response to public and government outcry, the Church’s Pastor called off the protest. Terry Jones, Pastor. How would […]
Before TEDxBoulder, I had a chance to conduct a brief interview with David Thomas, co-editor of the Videogame Journalism Style Guide and Reference Manual. He also blogs on occasion: www.buzzcut.com I asked him, “What makes a place fun?,” which happened to be the title of his talk. His complete TEDxBoulder talk can be found HERE […]
