James Craig recently came to my Buyer Behavior class to talk about B2B sales and marketing. After his guest lecture, I asked him to complete fill in the blank: James recognizes that: -Consistent with B2C marketing lessons, it is important to understand the needs of the customer. -Unlike B2C marketing, the needs of buyers in […]
Why are these funny camera angles funny? A funny camera angle is funny when it creates a benign violation. The benign violation theory proposes that humor occurs when a situation is simultaneously seen as wrong, unsettling or threatening (i.e., a violation) and okay, acceptable or safe (i.e., benign). A survey of the photos above reveal […]
In case you missed it, the Twitter hashtag, #AddaWordRuinaMovie, blew up on Saturday. A simple, fun concept. I jumped right in with: Lawrence Fishburn of Arabia Back to the Future Tense Dog Day Afternoon Tea The Graduate School La Dolce Curriculum Vita The Shawshank Redemption Center Kramer vs. Cosmo Kramer Schindler’s Listserve Eternal Sunshine of […]
Quick post. I am headed to Chicago for the Association for Consumer Research (ACR) Conference. The mission of the Association for Consumer Research is to advance consumer research and facilitate the exchange of scholarly information among members of academia, industry, and government worldwide. Basically, a bunch of nerds get together and talk about the problems […]
Before I started my sabbatical (which has ended), I made a list of the things that I hoped to accomplish. Did I succeed or fail? 1. Finish working the Humor Code, which is due to publisher on December 31, 2012. Success. The book available for pre-order on Amazon and elsewhere. Look for it on April […]
Every day I get up and I say, “It’s a big day!” Oftentimes, I tweet it. If asked why, my response is always, “Every day is a big day.” Three reasons why every day is a big day: 1) Life can be short. Both of my parents died young (54 and 69; here is a […]
Reposting something I wrote last year during last the Bronco’s season opener: It may sound crazy to some of you, but I recently made the choice to stop caring about football. The seeds were planted many years ago when I skipped a Super Bowl (the Packers were playing, I think.) The three reasons why I […]
Simon Laham, lecturer at the University of Melbourne and author of the Science of Sin, answers the question: Which is the most sinful country? Simon’s project is really fun, but it has challenges. If you want to measure the frequency of sins, then you need to find a proxy for that sin. That is not […]
