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By Peter McGraw on December 3, 2016
The nice people at CRACKED invited me to their podcast: Psychology Myths You Believe (Thanks to the Movies). It turned out well (thanks to the magic of editing): Here is the write-up on CRACKED.com.
By Peter McGraw on September 23, 2016
I don’t think that things go viral (aside from viruses). Scott Galloway probably agrees. Check the first minute of this video that talks about “pay-to-play” on YouTube. (His L2inc video series is excellent, btw). In sum: if you want millions of views, pay for it with advertising.
By Peter McGraw on August 3, 2016
You have heard the stories about viral videos that receive millions of views. One part of those stories, however, is not true. Things don’t go viral the way that viruses that do. .…………………………..Not the way it happens Academics, business people, and the man on the street commonly believe that interesting information will spread like a […]
By Peter McGraw on July 24, 2016
After my last sabbatical, I reported in a blog post what might be my post-Humor Code life might look like. I am now taking back one of the plans that I presented in the report: 3) Draw on the benign violation theory and related behavioral science research to examine how we can enhance humor. That’s right. […]
By Sophia Jaekel on July 6, 2016
Being publicly degraded is distressing. However, a popular subreddit on Reddit, /r/roastme, is populated by people asking to get roasted by strangers. The results are… pretty funny. actually: The Benign Violation Theory helps explain what makes this process so funny. Humor arises when something is wrong yet okay, threatening yet safe, or what we call a […]