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A note from a comedian

A note from a comedian

I occasionally receive emails from (real) people commenting on the benign violation theory. Sometimes the message is critical. And sometimes complimentary. I received this message from a comedian (who asked to remain anonymous). It’s a thoughtful take connecting the theory to comedy: Dear Dr. McGraw — What interests me most about BVT (aside from its […]

Creative PhD students

I am teaching a PhD seminar on consumer and managerial decision making. I have a schedule conflict with an upcoming class. So, I asked the students to come up with a useful way to spend that time (until I can get the class rescheduled). Their first suggestion was to engage in formal hypothesis derivation of […]