Benign violation theory inspired benign violations

I recently gave an Ignite presentation about the Humor Code’s Mad Men experiment.  It was a pretty funny affair –  thanks to some very creative ad folks who were  inspired by the Benign Violation Theory.

Look here if you want to see more (funny) diagrams. If you are curious about the short presentation style: the Ignite presentations are inspired by a new form of presentation known as Pecha Kucha:

Ignite Boulder is a night of presentations with a twist. Presenting on a subject of their choice, speakers have exactly 5 minutes to teach something, enlighten us, or simply inspire — backed by 20 slides auto-advancing every 15 seconds.


2 responses to “Benign violation theory inspired benign violations”

  1. Alan Schwartz

    Great talk, Pete. I think your delivery has been influenced by the company you’re keeping (I’ll be googling for videos of you on the stand-up circuit next). And that’s a study with some immediately applicable practical use!