Research

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Learn about the benign violation theory

Peter’s research focuses judgment, emotion, and choice with a focus on consumer behavior and policy.

Prominent Publications

Humor Research

Warren, C., & McGraw, A.P., (2016). Differentiating what is humorous from what is not. Journal of Personality and Social Psychology, 10, 407-30 (PDF)

McGraw, A.P., Warren, C., & McGraw, A.P. (2015). Humorous complaining. Journal of Consumer Research, 41, 1153-1171. (PDF)

Warren, C., & McGraw, A.P. (2015). Opinion: What makes things humorous. Proceedings of the National Academy of Sciences, 112 (23), 7105-7106. (PDF)

McGraw, A.P., Williams, L.T., & Warren, C. (2014). The rise and fall of humor: Psychological distance modulates humorous responses to tragedy. Social Psychology and Personality Sciences, 566-572. (PDF)

McGraw, A.P., Warren, C., Williams, L., & Leonard, B., (2012). Too close for comfort, or too far to care? Finding humor in distant tragedies and close mishaps. Psychological Science, 25, 1215 – 1223. (PDF)

McGraw, A.P. & Warren, C. (2010). Benign violations: Making immoral behavior funny. Psychological Science, 21, 1141-1149. (PDF)

Other Emotions and Behavioral Economics Research

McGraw, A.P., Schwartz, J. & Tetlock, P. (2012). From the commercial to the communal: Reframing taboo trade-offs in religious and pharmaceutical marketing. Journal of Consumer Research, 39, 157-173. (PDF)

Levav, J., & McGraw, A.P. (2009). Emotional accounting: How feelings about money influence consumer choice. Journal of Marketing Research, 46, 66-80. (PDF)

McGraw, A.P., Tetlock, P.E., & Kristel, O.V. (2003). The limits of fungibility: Relational schemata and the value of things. Journal of Consumer Research, 30, 219-229. (PDF)
Larsen, J.T., McGraw, A.P., & Cacioppo, J. (2001). Can people feel happy and sad at the same time? Journal of Personality and Social Psychology, 81, 684-696. (PDF

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