Subscribe to Single Insights: The Science of Solos This article first appeared here. Imagine an advertisement that shows a woman taking a pregnancy test. What is her relationship status? If you saw her as ‘partnered’, your intuitions are similar to the results of a survey in which I asked everyday people to consider the same scenario. Whereas […]
Ethan Decker is the Principal at Fractal Strategy. He is a strategic marketing consultant who sits at the intersection of creative arts and brand science. He’s been a strategic planner and market researcher at Crispin Porter + Bogusky, Integer\TBWA, and 72andSunny. His clients have included Domino’s, Hotels.com, P&G, Kellogg’s, PepsiCo, Discovery Channel, Nike, Intel, […]
With the Super Bowl and its humorous ads approaching, I have reposted this blog. NOTE: it is a little out of date – the original publication date was in 2011. The original title: Which is more violent? A) The Super Bowl or B) Super Bowl ads? The Super Bowl featured numerous injuries, but not all […]
