C.V.

Tag: Business

Representing Singles in Your Marketing Communications

Subscribe to Single Insights: The Science of Solos This article first appeared here. Imagine an advertisement that shows a woman taking a pregnancy test. What is her relationship status? If you saw her as ‘partnered’, your intuitions are similar to the results of a survey in which I asked everyday people to consider the same scenario. Whereas […]

The Business Case for Singles: Q & A

The Business Case for Singles: Q & A Subscribe to Single Insights: The Science of Solos Single Insights: The Science of Solos, is a resource for entrepreneurs, marketers, managers, sales people, and human resource professionals who are looking for ways to escape the competition. I was recently interviewed by Amanda Kramer in my role as […]

Business Insights From The Science Of Singles

Business Insights From The Science Of Singles SOLO 115 | Singles

  Peter McGraw doesn’t talk much about his life as a business school professor, but in this episode, he speaks to Amanda Kramer in his role as a professor and advocate for singles. This taping is part of the Leeds Business Insights podcast at the CU Boulder Leeds School of Business. They discuss familiar topics, […]

Shtick To Solo

Shtick To Solo SOLO 73 Jen O'Donnell | Shtick

  Happy April Fools’ Day. This episode gives you a glimpse into Peter McGraw’s other life as a business school professor and humor researcher. He invites two comedians, Jen O’Donnell and Shane Mauss, to discuss how to apply lessons from his recent book Shtick to Business to help make your life of single people even more remarkable.  — Listen […]

Going West with Kendall Carroll

Going West with Kendall Carroll

Kendall Carroll started her career as a high school theater teacher in small town in West Texas. She made her way to the MBA program at the University of Colorado Boulder. While in the MBA program, Kendall has focused on Marketing, serves as the MBA Association President, and is my teaching assistant. She has accepted […]

Speaking Funny with Mark Sanborn

Speaking Funny with Mark Sanborn

  Mark is the president of Sanborn & Associates, Inc. Mark is an international best selling author, leadership speaker and noted expert on team building, customer service and change. As a professional speaker, he has given over 2,600 presentations and is the author eight books. His book, The Fred Factor: How Passion in Your Work and Life […]

Funny Bizz Conference – NYC

I am speaking about business and humor at the Funny Bizz conference tomorrow.  New York friends, get your tickets here. Some info: In the land of infinite distraction, the one who tickles the funny bone reigns supreme. As business, entertainment, and comedy become ever more intertwined, savvy startups, leading ad agencies, and Fortune 500 firms […]